Blog
Thinking out loud
Two tracks: technical writing for engineers and founders who care about the stack, and product thinking for non-technical founders making build decisions.
For Founders
2026-05-10
I watched merchants copy-paste orders into Excel. So I built a fix.
Dlvago started with a frustrating manual process I kept seeing — merchants on Shopify manually transcribing orders into Excel sheets for their shipping company. Here's how I turned that into a Shopify App Store product.
#shopify#saas#product-building#e-commerce
2026-05-01
Most car rental offices run on Excel. Rentlenz is what comes after that.
Rentlenz started with a simple observation: car rental businesses were managing fleets, bookings, and customers through spreadsheets. This is the story of what I built to replace that.
#saas#product-building#proptech#fleet-management
2026-05-01
What does it actually cost to build an MVP?
A honest breakdown of what MVP development costs, why estimates vary so wildly, and how to think about this as a founder.
#Product#MVP#Startups#Pricing